For some, the memories of businesses across the landscape, particularly in manufacturing, laying waste to the natural setting around them is vivid. We still see the scars across segments of the Rust Belt, especially in our rivers.
But the tides... (Read More)
Across the Rust Belt, shifts in the economic climate and expectations for the future have been the norm since the advent of the decades-long decline in labor-intensive manufacturing jobs. That uncertainty grew worse still following the Great... (Read More)
It is probably little surprise that food marketing and advertising campaigns deliberately target children and teenagers with specialized and sometimes intense branding campaigns. The demographic is a bit of a captive audience and vulnerable to such... (Read More)
When it comes to big announcements by Apple, you may probably picture the late Steve Jobs pacing on some sleek stage wearing a clever smirk and his ubiquitous black turtleneck. That was the setting for so many innovative product launches over the... (Read More)
In our advertising-rich society our first thought about the way products are packaged is to consider their appeal — their marketability. Does it have a compelling size and color scheme? Is it identifiable for a certain industry? Does it stand out... (Read More)
Regardless of industry, few manufacturers would argue the merits of mainstreaming environmental responsibility. Besides cutting down on the exploitation of natural resources, green practices in the workplace also broadly boost sustainability and... (Read More)
The hollowing out of the American manufacturing industry has been well documented in recent decades, but there is little debate that the desire for low-cost labor has driven the trend. By the turn of the 21st century, manufacturing as a percentage... (Read More)
Is grocery shopping emotional? Before you laugh, dismissing the notion, consider the powerful connection between color and our psychological impulses. Color evokes feelings, sensations, memories and yes, even tastes.
So whether you recognize it... (Read More)
Confronting the challenge of getting a product onto a store shelf can be daunting for a multitude of reasons, from competition to simply navigating the process. After all, most businesses are immersed in the necessary work of research and... (Read More)