Cracking the code of creating a memorable logo for custom labels has been a challenge since the inception of business — in part because of the level of subjectivity — given some aesthetics work for some consumers but there is no such thing as universal approval. Perhaps the better barometer is whether or not a logo and label is effective. To that point, here are some guidelines to consider:
Don’t worry about keeping up with trends, keep it timeless. Companies that frequently change logos risk confusing consumers or projecting a lack of confidence, which may be worse. Some simplicity that can stand the test of time is preferable for a strong logo. Even so, subtle tweaks or updates are always possible to refresh a classic look.
Simplicity sells. A logo that has too many fancy or repetitive elements can appear overly busy. Simple can be both memorable and beautiful if done well. Instead of blending tons of colors, keep schemes down to two or three, which helps achieve that simplicity and can help a brand stick to its branding.
Stay on point and appropriate. Not all logos need to convey what a company sells or the services it offers and many indeed do not. But a logo should convey the message the brand stands for and remain appropriate for the given industry.
Versatility is an asset. Can your logo work both in color and black and white? Is it translatable across different applications? It should be.
Make it memorable. There is no magic bullet recipe for this one of course, but it should remain a goal. Some combination of unique shape and vibrant color can be starting points but this can take trial and error.
In general, make sure logos for custom labels represent your brand without confusion. Often, the simpler the better — and sometimes more memorable. Think of a swoosh or the Golden Arches. Whatever you come up with, we have the custom application abilities to get it out into the world!