So you’ve labored over the creative, physical and legal process of developing a product ready to meet the market. You feel strongly about the quality and mass appeal of your product but don’t know where to start when it comes to getting it on the store shelf. Unfortunately, the odds for many small businesses are stacked against them in this regard since retailers receive endless requests to stock products with only so much shelf space to share.
A key consideration is to look to an expert in the industry on product packaging and labels. Sometimes, it can benefit businesses to research what types of labels particular outlets stock. But sound packaging design and a creative but durable label are paramount, no matter the product or target market.
Product codes are also a crucial consideration when it comes to packaging your product. Those codes must be able to withstand everything from the stresses of shipping and handling to wide swings in temperature. Again, consulting industry experts is a wise move for this.
After all, you wouldn’t want to skip steps or jeopardize the money making period when your product is so close to the finish line. If you need expert help with packaging and labels — customized for your specific product — don’t hesitate to contact our team here at Grand Rapids Label. We have the know-how, technological innovation and professional service to make a difference — and we never skip any steps!