In recent years, industries across the spectrum have had a bit of an epiphany when it comes to environmental consciousness. Historically, the manufacturing sector paid little mind to the latest trends in sustainability and global stewardship, even if some made modest inroads with conservation and recycling.
Today, the realization is firmly set that being truly “green” has benefits across the board. Perhaps the most powerful is the image your company can instantly project. Plenty of studies have confirmed that consumers are both more loyal and more attracted to organizations that take serious regard for environmental protection. Indeed, in the last decade, discerning consumers have demanded it.
But if that isn’t convincing enough, actual savings might be. The average business churns through more than 2 million barrels of water annually — 20 percent of which is unnecessary — along with 3.6 tons of paper and enough energy to power at least 65 homes for an entire year. Reducing this use, and the attendant waste, also translates to a reduction in costs. Top corporations have reported spikes in sales measuring up to 20 percent after they implemented green standards.
What’s more, environmental responsibility goes a long way toward reducing absenteeism among employees and can even be a draw for millennials who often reject businesses still behind the times. At Grand Rapids Label, we’re proud of our long-standing environmental initiatives and the fact that we’ve been a leading light in our industry when it comes to sustainable practices. We actually helped write the book on the industry’s environmental standards, were the first company to get certified, and have since incorporated it into our culture.