As the world’s population surges and our collective resources dwindle, there is more focus than ever before on environmental stewardship — and it has real impact in the business world. Not long ago, green initiatives for most companies were relatively basic, derivative and very seldom enforced. All of that has changed as a growing environmental consciousness has led to pressure on business from consumers to shore up sustainable practices.
Thing is, when a small business goes beyond basic recycling and gets serious about going green it can actually improve the bottom line. This starts with a commitment to reduce energy consumption. Turning off lights and equipment when not in use and shutting down computers, rather than leaving them in standby or sleep mode, can lead to a substantial long-term savings on utility costs. Think small steps that can pay big dividends.
Beyond earning the public trust, staying green in business can also lead to government grants and tax breaks — another incentive to make such measures cost-effective. When a business markets themselves as having environmental sensitivities, they are often ahead of the competition and attractive to an array of markets. Given the increased attention regarding climate change, green initiatives are also popular to promote.
To truly invest in a green company culture, businesses should also consider encouraging employees to act accordingly at home. In time, the changes become natural and there is no going back to wasteful ways. At Grand Rapids Label, we are incredibly proud of our environmental stewardship. Beyond the economics, our team recognizes it simply is the right thing to do!