In our advertising-rich society our first thought about the way products are packaged is to consider their appeal — their marketability. Does it have a compelling size and color scheme? Is it identifiable for a certain industry? Does it stand out or say, “buy me?”
But generating sales is only one-half of the equation when it comes to packaging. The other, and perhaps most important, is ensuring the item is safe and tamper-free. Throughout the labyrinthine shipping and handling process, the potential for damaging or altering a product is more acute than most consumers realize. That is why it is paramount to have tamper-evident properties so retailers, and later, consumers have the ability to discern whether any given item they purchase has been compromised.
The biggest issue is safety. Consider, for instance, the delicacy of foods, cosmetics or any pharmaceuticals that people eat or put on their skin. If any given product has been manipulated, it can quickly put a consumer’s safety or health at risk, creating significant liability.
Maintaining quality is another priority. Once a product has been tampered with, it becomes useless to both the distributor and retailer who can no longer guarantee its safety. It may seem innocent enough for kids to open packages to investigate on a store shelf, but it’s not.
That is why seals, secure wraps and labels that include tamper-evident elements are so crucial. The key, in all cases, is cutting-edge design that is one of the key components of Grand Rapids Label. We take tampering seriously so you can have peace of mind.