When it comes to store design, fixtures and the way products are presented, merchandisers spend plenty of time behind the scenes wrestling over the decisions regardless of product. Reams of studies over the years have addressed the importance of product placement and an entire industry, complete with consultants, is now dedicated to the inexact science of manufacturing sales.
On the other end of the spectrum, studies have also examined consumer behavior and analyzed what motivates shoppers in a given environment. Arguably just as complex as the art of store design, the psychology of the consumer has been made even trickier to pin down now that online shopping has become mainstream and affordable.
Indeed, tried and true habits and traditional shopping routines have been revolutionized by e-commerce, where everything from our wardrobe to our groceries and even toilet paper can be bought and delivered with a few keystrokes or mouse clicks.
Still, one constant in the merchandising rule remains: the critical importance of the label. Labels, which are the hallmark of branding, play a huge role in the purchasing process whether the consumer is viewing the product on a shelf or on a computer screen. Catchy, colorful, customized labels made durable enough to withstand all the modern-day stresses of expedited shipping can make or break a product’s success.
We have been in the business of creating such labels and solutions for decades — always while innovating to meet your customization needs. Don’t leave browsing to chance — let Grand Rapids Label help set your product apart.